新疆美益天飲料主要開發(fā)生產(chǎn)巴旦姆植物蛋白飲料，公司剛成立之初，北京博創(chuàng)就與美益天品牌建立了合作關(guān)系，陸續(xù)規(guī)劃設(shè)計(jì)了一系列的品牌產(chǎn)品包裝。轉(zhuǎn)眼十年，為紀(jì)念公司成立十周年，美益天推出巴旦姆飲料十周年紀(jì)念裝。簡約的包裝設(shè)計(jì)，獨(dú)特的創(chuàng)意及視覺表現(xiàn)，讓產(chǎn)品優(yōu)雅、唯美的呈現(xiàn)在消費(fèi)者眼前，遇見的一瞬間，怦然心動(dòng)的感覺。
包裝創(chuàng)意主視覺靈感源自新疆維吾爾族特有的民族樂器：都塔爾。樂器豎式指板下方琴體巧妙的變化為巴旦姆果實(shí)，巴旦姆是新疆地區(qū)特有的果實(shí)，圖案設(shè)計(jì)創(chuàng)意直觀的體現(xiàn)了產(chǎn)品的類別。瓶形設(shè)計(jì)時(shí)尚，瓶蓋采用木塞，質(zhì)樸有品質(zhì)。瓶體頸部環(huán)形紙質(zhì)封條上書寫維吾爾族文字，增強(qiáng)地域和民族特色。十周年字體設(shè)計(jì)也采用了維吾爾族傳統(tǒng)圖案。使產(chǎn)品烙印上新疆特色產(chǎn)品的印記，同時(shí)很好的展現(xiàn)了現(xiàn)代視覺設(shè)計(jì)的魅力。
Xinjiang merit beverage Co.,Ltd. mainly develop and produce Badam plant protein beverage. Merit brand formed a partnership with Beijing Bofly design as the company was just established. Series product packaging were planned and designed one after another ten years ago. Merit 10th anniversary commemorative packaging is released to commemorate the 10th anniversary of company. The simple packaging design with unique creativity and visual representations is presented gracefully in the eyes of the consumer. It will seize the consumers' heart as long as they take a look at it.
The creative idea of dominant visual pattern is from dutar , which is the ethnic musical instruments of Xinjiang. The badam on the bottom of the fingerboard is just like the body of instruments, which directly tell us the product attributes. The design of bottle shape is fashionable, bottle cap uses rustic quality wooden plug. Uyghur characters are written on the neck ring paper seal, which enhance regional and ethnic characteristics. The 10th anniversary font design also adopts uyghur traditional patterns. It leaves consumers the brand of Xinjiang specialty, and the charm of modern visual design is fully demonstrated by the products.
