在設(shè)計(jì)初期，我們對品牌及水源地進(jìn)行了深入分析，以虎丘山為出發(fā)點(diǎn)。虎丘，原名海涌山。據(jù)《史記》載：春秋時期，吳王闔閭在與越國的槜李大戰(zhàn)中，不慎受傷，不久就死去了，死后數(shù)日他兒子將他葬于虎丘，據(jù)說，葬后三日有一只白虎蹲在山上，所以把“海涌山”改名為虎丘山。一說為“丘如蹲虎，以形名”。經(jīng)過分析，以上述具有代表性的元素展開虎丘品牌創(chuàng)意設(shè)計(jì)方向，以形達(dá)意，直觀體現(xiàn)虎丘品牌的地域及文化特色，是與本地消費(fèi)群體情感維系與互動的最佳方式。
品牌包裝加入了虎丘塔元素，是世界第二斜塔，中國第一斜塔，也是蘇州的象征。把水源地和包裝緊密結(jié)合，增加產(chǎn)品給予與受眾的情感傳達(dá)。
The predecessor of Jiangsu Dongting Mountain Mineral Water Group was founded in 1998.The total investment is more than 300 million yuan.The service network covers Suzhou, Wuxi, Changzhou, Shanghai, Nanjing and surrounding large and medium-sized cities. Huqiu is a sub-brand of Dongting Mountain, the main products are drum-packed drinking water and pure water.
We have conducted in-depth analysis of the brand and water source at the beginning of design. Huqiu, formerly known as Haiyong Mountain. According to Historical Records, in the Spring and Autumn Period, He Lu, king of Wu, was accidentally wounded in the war with Yu Li of Yue and died soon. Several days after his death, his son buried him in Huqiu. It is said that three days after the funeral, a white tiger squatted on the mountain, so the name "Haiyong Mountain" was changed to Huqiu Mountain. One is "Qiu is like a crouching tiger, in the form of a name”. After analysis, the above representative elements are used to develop the direction of creative design of Huqiu brand, which can directly reflect the geographical and cultural characteristics of Huqiu brand, and is the best way to maintain and interact with the local consumer groups’emotions.
