項目：菇世紀品牌及系列包裝
所屬企業(yè)：云南菌視界生物科技有限公司
設(shè)計：博創(chuàng)創(chuàng)作團隊
前期品牌標志設(shè)計，客戶有體現(xiàn)公司是科技公司屬性的訴求，在設(shè)計時以七彩云南意象為出發(fā)點，同時考量科技的表現(xiàn)。企業(yè)所從事行業(yè)菌菇形態(tài)為主創(chuàng)意方向，用現(xiàn)代概括的設(shè)計手法來表現(xiàn)，直觀體現(xiàn)品牌的行業(yè)屬性。標志整體形狀為地球造型，由圓形中心向外擴散依次為三個粗細不同、由小到大的菌菇形狀，代表品牌立足本土，走向全國、走向世界的美好愿景。中心較細蘑菇，如同釘子形狀，寓意品牌對專業(yè)及品質(zhì)的追求，以釘子般的精神，依托自身科技研發(fā)優(yōu)勢，深鉆菌菇養(yǎng)殖及深加工專業(yè)技術(shù)，為消費者奉獻優(yōu)質(zhì)、健康、自然的產(chǎn)品。
包裝設(shè)計采用插畫形式，提煉品牌和地域元素，讓消費者第一視覺就感受到濃郁的云南風情，云南特產(chǎn)印記非常明顯，這是品牌特色文化的視覺體現(xiàn)。通過獨特的視覺形式，樹立品牌個性及產(chǎn)品差異化，通過設(shè)計去打動消費者，是最直接、效果最好的廣告。
The mushroom form of the industry is the main creative direction, which is expressed by modern design methods and directly reflects the industry attributes of the brand.The overall shape of the logo is the shape of the earth. The three different shapes of mushroom, from small to large, are diffused outward from the center of the circle. They represent the beautiful vision of the brand to base itself on the native land, to move towards the whole country and to the world.
Packaging design uses illustration form to refine brand and regional elements, so that consumers can feel strong Yunnan flavor from the first vision. Yunnan specialty marks are very obvious, which is the visual manifestation of brand characteristic culture.It is the most direct and effective advertisement to establish brand personality and product differentiation through unique visual form and to impress consumers through design.
