品牌：青島啤酒
項(xiàng)目：青島生啤1L產(chǎn)品包裝
市場(chǎng)地位：世界500強(qiáng)企業(yè)
上市時(shí)間：2020年8月
售價(jià)：288元/箱(6罐)
設(shè)計(jì)：博創(chuàng)設(shè)計(jì)團(tuán)隊(duì)
感謝：青島啤酒品牌管理總部及區(qū)域團(tuán)隊(duì)
青島啤酒歷史悠久，始于1903年，遠(yuǎn)銷美國、日本、德國、法國、英國、意大利、加拿大、巴西、墨西哥等世界70多個(gè)國家和地區(qū)。全球啤酒行業(yè)排名世界第五大啤酒廠商，在國內(nèi)更是家喻戶曉。
青島生啤1L罐裝產(chǎn)品定位高端，選用優(yōu)質(zhì)原料釀造，不經(jīng)過高溫殺菌，保證產(chǎn)品的新鮮及口感。原麥汁濃度為10度，酒液清澈，泡沫細(xì)膩而持久。線上線下同時(shí)進(jìn)行銷售。產(chǎn)品賣點(diǎn)定義：鮮、活、凈。守護(hù)鮮風(fēng)味、催醒活口感、爽透凈享受。
包裝把現(xiàn)代藝術(shù)與產(chǎn)品理念相結(jié)合，通過手繪形式，表現(xiàn)啤酒釀造中的重要工藝流程，詮釋青島啤酒精益求精的制造過程，以匠人精神，成就美好產(chǎn)品。
用唯美的視覺語言塑造產(chǎn)品，讓消費(fèi)者帶著欣賞的眼光去消費(fèi)，在耳目一新的同時(shí)，有興趣去了解品牌故事與產(chǎn)品，從而激發(fā)購買欲望。這是產(chǎn)品與消費(fèi)群高級(jí)的互動(dòng)，產(chǎn)品本身就是競(jìng)爭(zhēng)力。產(chǎn)品包裝設(shè)計(jì)為青啤家族系列注入了新的活力，讓消費(fèi)者感受到一個(gè)走在行業(yè)及時(shí)代前列不一樣的青島啤酒。
青島生啤，匠心之作，生而不凡。
Client: Tsingtao Brewery Co.,Ltd.
Product: Tsingtao Draft Beer 1L
Launch time: August 2020
Design: BoFly Design
Tsingtao beer has a long history, which began in 1903 and has been exported to more than 70 countries and regions in the world, such as the United States, Japan, Germany, France, Britain, Italy, Canada, Brazil and Mexico. The world's beer industry ranks the fifth largest beer manufacturer in the world, and it is a household name in China. Tsingtao draft beer 1L canned product positioning high-end, using high-quality raw materials brewing, without high-temperature sterilization, to ensure the freshness and taste of the product.
Packaging combines modern art with product concept. Through hand-decorated form, it shows the important technological process in beer brewing, interprets the manufacturing process of Tsingtao beer. The product packaging design has injected new vitality into the family series of Tsingtao beer, making consumers feel a different Tsingtao beer in the forefront of the industry and the times.
Tsingtao draft beer, a masterpiece of ingenuity, is born out of the ordinary.
