品牌：西涼啤酒（子品牌）
項(xiàng)目：西涼姜飲產(chǎn)品包裝
市場(chǎng)定位：區(qū)域品牌
上市時(shí)間：2020年8月
設(shè)計(jì)：博創(chuàng)設(shè)計(jì)
感謝：青島啤酒品牌管理總部及區(qū)域團(tuán)隊(duì)
青島啤酒旗下西涼品牌始于1984年，于西北地區(qū)深耕幾十年，在消費(fèi)者中有著良好的口碑和廣泛的認(rèn)可度。西涼可以說(shuō)是國(guó)內(nèi)第一個(gè)把生榨姜汁工藝加入到產(chǎn)品中的品牌，在姜飲品類中有著響當(dāng)當(dāng)?shù)拿?hào)，特有濃郁的姜汁味道，深受消費(fèi)者喜愛(ài)。隨著眾多品牌陸續(xù)推出姜味飲品，競(jìng)爭(zhēng)越來(lái)越激烈，西涼姜飲原有包裝已經(jīng)嚴(yán)重滯后，升級(jí)新形象迫在眉睫。
西涼姜飲采用傳統(tǒng)生榨姜汁工藝，保證產(chǎn)品的品質(zhì)及口感，博創(chuàng)團(tuán)隊(duì)用最簡(jiǎn)潔的設(shè)計(jì)語(yǔ)言去詮釋和塑造產(chǎn)品形象，創(chuàng)意融合吸收嘉峪關(guān)、大漠、綠洲等地域元素。品牌名稱字體設(shè)計(jì)為嘉峪關(guān)造型，滄桑有力。金色罐體若無(wú)邊無(wú)際的大漠，又是金黃色的姜汁，與下部綠洲形成正負(fù)形，巧妙表現(xiàn)金色姜汁從罐口溢出流下的感覺(jué)。沙漠綠洲，傳達(dá)清涼解渴的意涵。新設(shè)計(jì)讓西涼姜飲煥發(fā)新的氣息，有大西北的粗獷豪邁，又蘊(yùn)含產(chǎn)品的特色定位，簡(jiǎn)約個(gè)性，耳目一新。
西涼姜飲，大漠中的一抹綠色與甘甜！
Client: Tsingtao Brewery Co.,Ltd.
Brand: Xiliang Beer
Design: Bofly Design Team
Xiliang ginger drink adopts the traditional technology of raw ginger juice to ensure the quality and taste of the product. The creativity combines Jiayuguan, desert, oasis, ginger juice and other elements, the font design of the brand name is Jiayuguan shape, the golden tank body and oasis ingeniously combine to form the sense of golden ginger juice flowing down. Color and shape are oases in the desert, expressing the meaning of precious water source. The golden pot is like an endless desert, and the golden ginger juice forms a positive and negative shape with the lower oasis, which skillfully shows the feeling of golden ginger juice overflowing from the mouth of the jar. The new design gives a new image to Xiliang ginger drink, which has the personality of Northwest China and contains the characteristic positioning of the product.
